Ecommerce and reselling operations

The storefront is the easy part. The operation behind it is where the hours go.

Shopify or Amazon will sell the thing. Neither one knows how you price, what your real cost per unit is, how stock moves through your process, or what a good week actually looked like. That knowledge usually ends up spread across a dozen spreadsheets and one very tired person. This is the workflow we know best, because we run one ourselves.

Our own productBreaker Tools Pro
Built the first tool in7 days
Grew to10 connected tools
The workflows

Where the spreadsheets pile up.

Every one of these is a process we have built for real, in our own operation, and had to live with afterwards.

Inventory that reflects reality

Not just a count. What it cost you, where it came from, what it is worth now, what is committed versus available, and what has been sitting long enough to be a problem. Storefront platforms track quantity. They do not track the things that decide your margin.

Pricing and cost rules

Your pricing has logic behind it: cost basis, fees, shipping, target margin, and the judgement calls you make on particular items. Left in a spreadsheet, that logic gets applied inconsistently the moment you are busy. In a tool, the number comes out the same way every time.

Listing and channel work

The repetitive part of getting a product listed correctly across places, with the right titles, images and details. This is exactly the sort of work that is tedious for a person and trivial for software, which is the clearest possible case for automating it.

Reporting you actually trust

Most sellers can tell you revenue and almost none can tell you profit by product line without an afternoon of spreadsheet work. A reporting tool built on your own cost data answers that question in a click, which changes what you buy next.

This one we have genuinely done.

Breaker Tools Pro is a full operations platform for live sports card selling. We built it, we own it, and we use it every week. That is stated plainly here because calling it client work would make our portfolio look deeper than it is.

It covers exactly the list above: pricing with real cost rules, inventory with cost and value tracking, show and listing preparation, live selling screens, sales reconciliation, reporting, buyer records and an assistant layered on top. The first useful tool was built in seven days. It grew into ten connected tools over the following month.

Being both the builder and the operator matters more than it sounds. We have had to use these tools on a bad night with money on the line, which is a very different test from a demo, and it is where most software design decisions are actually judged.

Common questions

Three things worth asking first.

Will this replace Shopify or Amazon?

No, and it should not. Those platforms are very good at storefront, checkout and payment, and rebuilding that would be a waste of your money. What we build is the operations layer they do not cover, and it connects to the platform you already sell on.

Can it read our sales data automatically?

In most cases yes, either through the platform's own connection or through the exports it already produces. Which method applies to your setup is confirmed in the written plan before you pay, including anything the platform will not let us access.

We are small. Is custom software overkill?

Sometimes, and we will say so. If an off the shelf app genuinely covers your process, buying it is the better decision and we would rather tell you that than take the work. Custom becomes the right call when your process has real rules that no general app respects, and when the manual workaround is costing you more each year than the build costs once.

Tell us which process is costing you the most.

Evan Atha reads every request himself, usually the same business day. The written plan is free, and it tells you honestly whether a fixed price build is the right move.

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